Built in Charleston. Made for the game.
About Full Run
A basketball media, culture and future technology platform.
Full Run is being built from Charleston, South Carolina.
We start by documenting the game as it actually happens — the players, programs, gyms, coaches, communities and stories around it — through media, photography, film, apparel and experiences.
Long term, we're building infrastructure that helps basketball players own their story and connects the basketball ecosystem around them. We're not there yet. We're building toward it, in public, starting now.
Charleston is where the run starts. It isn't where it ends.
